Social Media is an increasingly relevant and extremely powerful marketing vehicle, providing an innovative, targeted means for a company to provide content to their loyal following as well as to attract new connections. Social media enables Callaway Henderson Sotheby’s International Realty to connect your home to our global community in unique and far reaching ways. The Sotheby’s International Realty® brand has more than 850,000 followers across its various social media channels, while our locally owned company has more than 10,000 followers on Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn, and our very own Bricks & Mortar blog. Our agents’ own individual social media efforts further enhance this growing channel’s exposure and effectiveness.
Followers from the Greater Princeton Area, New York, throughout the United States, and all over the world look to our various Callaway Henderson Sotheby’s International Realty social media channels for compelling real estate opportunities, pre-MLS property alerts, market updates, and exclusive lifestyle content in the local communities we serve. Each channel has its own specific strategy and we carefully track our efforts to ensure we are providing relevant, compelling content to engage our audience. We have found social media to be a highly effective means of targeting discretionary local/regional buyers who may not necessarily be actively searching for a new home, but might be enticed to make a move if the right property happens to come along and captures their attention.